What is the OODA Loop?


The OODA loop (Observe, Orient, Decide, Act) is a strategic framework for decision making. It was a concept developed by USAF Colonel John Boyd, and was first presented in his briefing “Destruction and Creation”. We use it in our consultancy practice to assess whether an organisation has in place the appropriate frameworks (how they think about things) and methods (how they do things) to guide their decision making. It is used as a decision making troubleshooting tool.

Why open government data is good?

Data that is public by default, accessible, discoverable, and usable fuels entrepreneurship, innovation, and scientific discovery – all of which improve citizens’ lives, increases economic growth and contributes significantly to job creation and innovation.