How do you develop solutions using a Value Chain Map?

To figure out how to solve a problem, we must first understand what possible solutions can we apply and at what levels. To do this we will need to create a shared understanding of what the possible solutions are for each of the pains identified by stakeholders in a process. A Value Map helps us build this shared understanding by helping us develop and then combine solutions from multiple disciplines.


The objective of the exercise is to create a value map for the pain points identified by the stakeholders. Specialists in Economics, Technology, Operations, Policy, Legal and Management will develop solutions to each of the problems:

  1. Identify potential solutions at multiple levels (Yellow Sticky notes)
  2. See how solutions could be combined


  • 3 different coloured sticky notes 
  • Permanent marker 
  • Process stakeholders
  • Empathy Mapping Canvas template (optional)
  • RealtimeBoard Software (optional)


  1. Split participants into their specialist areas. Specialist areas could be Economics, Technology, Operations, Policy, Legal etc.
  2. Groups fill in the value proposition canvas based on
    1. what pain point they are addressing
    2. what level they are developing their potential solutions. Potential solutions can developed at the various specialist levels mentioned earlier.
  1. Participants identify potential products and services from the specialist areas that could be utilised to solve the issues. Put these in the Products and Services section of the Value Proposition Canvas. 
    • Note: Participants can develop multiple solutions but make sure participants use one value proposition canvas per Solution Level / Pain Point combo. 
  1. Identify what problems / issues would be fixed and put these in the pain relievers section
  2. Identify what benefits would be created and put these in the gain creators section


The following are additional activities you can do to extend the value mapping exercise further.

  1. Use green sticky dots to stick onto sticky notes which solutions have already been validated or that you have evidence for succeeding.
  2. Develop a Wardley Map for the proposed solution to develop an understanding of the solutions value chain. 

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