What is innovation and is it being overused?

The overuse and generalization of the term “innovation” has led to a loss of understanding of what it is we need when we say we need more innovation. It has become a buzz word that is now being applied to things that aren’t innovative at all. At its simplest, it is the use of imagination during the design and creation process of something that is better. Tom Kelly from IDEO explains further in the video below.

Tom Kelly talks about innovation and design thinking

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